Saree Show
Every season, be it spring, autumn or winter designer collections have to have the catwalk scorching the ramp with something new to offer in sarees. Perhaps a specific saree show on the eve of the wedding season is a must-see for potential buyers. Such shows are exclusive in metro cities in India.
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Now they are gaining popularity in smaller towns also where women are able to splurge monies in getting the latest sarees after these shows are over. When the sarees are exhibited in such shows, they are televised by media and splashed in fashion magazines. Many young girls are now taking interest in wearing fashionable sarees. The fact that it takes a while to master the technique of wearing it makes it exciting for them.
Designers like Mumbai based Shaina NC, conduct special wearing styles during their saree shows. Brands like Satya Paul, traditional Nalli Sarees of South India, Banarsi rule the roost. Showrooms promote new prints through shows. Celebrities wear sarees to glamorous events like awards night, premieres, Diwali. Designers showcase exclusive pieces by giving celebrities and stars their collections to wear.
Some participate in various shows to display exclusive creations. Some showcase their talent and ability to gain recognition. It is good for business, as a wide range is displayed. They design sarees of diverse shades, cuts, prints and colors to match the event. Models walk the ramp, exhibiting special sarees for potential buyers. Exotic saree shows in Indian films, television serials, celebrity events and weddings are very common.